Auto rickshaw advertising in Kolkata through BuyMediaSpace is a cost-effective method of advertising. With a nominal cost, we will provide maximum exposure to your brand.
Brands can reach a diverse audience in Kolkata as Auto keeps moving 24X7, especially in prime locations such as railway stations, Auto stands markets, and corporate areas.
Frequent exposure of the auto rickshaw branding gains more attention and builds the audience with a good recall grip of the brand.
With our Auto Advertising in Kolkata, brands can choose the areas they want to advertise and what audience they want to reach.
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Auto advertising has created a great impact, with high visibility and a profitable run over decades. According to a quantitative report by ICRA, India has emerged as the largest three-wheeler industry with a volume of 9.4 lakh units in the financial year 2014-15. The annual production of 8-10 lakh auto rickshaws in India, with a market share of 20000 to 50000 in each city, provides ample opportunity for Auto branding and promotion among a fast-moving consumer base, as well as relationship building with the brands and consumers.
Currently, the government's initiative on pushing auto rickshaws into greener and environmentally friendly (Electric auto rickshaw) models gives the brand and its promotion an image of heartening sustainability and reaches the hearts of the people (whether they are passengers, on-lookers, pedestrians, or other commuters) who witness the brand and build a mindset of appreciation towards sustainability as well as choosing auto branding or auto advertising for promotion of the brand. Consequently, auto rickshaw advertisements get mass exposure every second as they wander different places and cities, reaching out to passengers' doorsteps to pick up and drop off. Taking a gander at the situation, numerous organizations and startups are choosing auto rickshaw advertising, as it is a financially savvy advertising alternative when contrasted with marketing through billboards or other OOH mediums.
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For the first time in India, we bring you an unparalleled opportunity to discover the perfect media option from a vast inventory pool with countless ad formats. Never be wrong again with media selection as BMS empowers you to evaluate inventory effectiveness on multiple datapoints, i.e., traffic flow, traffic density, multiple pictures, 360 images, nearby locations, GPS tagging, etc., to optimise the campaign's performance. Experience the smoothness of Digital campaigns in OOH media with the BMS Tech platform working by your side.
Fret no more! As one of the premier advertising agencies in India, we are here to simplify your decision-making process. BMS offers a first in the industry: "Media Packages," - Curated Media Mix for varied marketing and advertising campaign requirements. It's a bouquet of complementary and supplementary media options bundled together to enhance the campaign's effectiveness.
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Auto Back branding: Auto back side advertising is a popular form of auto rickshaw branding because they are inexpensive and reach a wider audience, including pedestrians walking down the street, passing cars, and bikers. We provide these small-sized panel advertisements that out-reach the viewers as well as brands' return on their investment.
Auto Hood branding: Auto rickshaw hood advertising in Kolkata is one of the most opted mediums for advertising on auto rickshaws, which includes a flex or a banner covering the entire hood of the auto, so it is bigger in size and provides clear visibility of your branding and promotion from afar or near. BuyMediaSpace offers a wide network of auto hood advertising to bring maximum exposure to your brand.
Inside Auto ads: Advertising inside an auto rickshaw presents a dependable and uncomplicated prospect of advertising and branding to travelers. Despite the fewer lookers-on, the recall rate is a bit more intensive while they read and subconsciously register it, which indirectly gives more possibilities to the travelers when they are in prerequisite of the brands.
Digital Ad Screens: Adding digital ad screens in auto branding is a modernized approach used by us for branding and advertising through technology and its advancement. The significance of technology as a seen zone of entertainment and advertising immensely seeks the attention of the passengers/travelers right away and lets them witness the promotion without much of a hassle. BuyMediaSpace continuously updates the Digital ad inventory and offers a huge number of options to choose from.
Auto Meter Cover ads: Most passengers pay close attention to the auto meter, often before they reach their destination. Therefore, advertising your brand on the auto meter cover would ultimately catch the eyes of the passengers, and this form of advertisement will never go unnoticed. Our advertising team will make use of every possible platform available for auto advertising so that the campaign makes a huge impact at less cost.
Auto Rain Cover Ads: Climate conditions in Kolkata always lean between a blessing or a curse. Passengers frequently feel uneasy about commuting, especially when it is pouring rain continuously day and night. Hence, auto rickshaws with rain covers on the sides suit passengers to commute safely and cost-effectively. These rain covers, advanced with branding and promotion, would undoubtedly play an important role in passenger protection as well as brand promotion to their mindset as a savior and brand-friendly.
Anti-Contiguous Shield Ads: The anti-contiguous shield or protector screen placed in between the auto driver and passengers plays an advanced role in the new normal condition of the world. These shields or protectors don’t only give brands an opportunity to advertise themselves but also protect both the driver and passengers from different contagious diseases or the spread of viruses. BuyMediaSpace has a team of fabricators & designers to develop auto ads as per changing lifestyles.
Auto Seat Back Ads: Auto seat back Ads are a very effective form of advertising on auto rickshaw in Kolkata, where most companies opt to advertise and brand their company on the back seat of the driver, ensuring a direct and clear long-term engagement with the onlookers throughout their journey.
Auto Combo Ads: BuyMediaSpace is expertise in providing auto combo advertising services that involve the interior and exterior wrapping of the auto rickshaw with the promotion of the brand. This exhibits the brand's awareness and recognition both to the passengers' sitting area as well as to the onlookers from outside, wherever the auto rickshaw travels to.
Our auto branding company in Kolkata uses ad materials such as vinyl and rexine for branding and promotion because of their compatibility, stretchability, and affordable rates.
Rexine Fabric - The resilience and firmness of rexine is nowhere near that of real leather, but it’s a strong coated cloth, and fabric imitating leather is an advanced way of utilizing and replacing it when needed because of the huge cost difference and durability when compared to leather. Rexine generally does not degrade by itself because of its non-biodegradable essence, but rexine can be recycled if it is disposed of in a proper recycling process, which ultimately aids environmental sustainability at large. The usage of rexine in the installation of the auto rickshaw advertising by our agency is prominent because of its stretchable quality, unlike flex, which indeed gets a proper fit on the auto as well as gives good visibility to the audience. Our experts provide the best guidance for material to be used as per the type of auto ads and the campaign duration ensuring high effectiveness and low cost.
Vinyl Material - Unlike other plastics, vinyl is a compatible, weather-proof, easy-to-clean, and recyclable material. If vinyl is properly installed and maintained, it would absolutely give better observability to the audience. BuyMediaSpace, one of the most trusted outdoor advertising agencies, provides premium and high-quality material for Auto advertising.
Most importantly, the choice of the material between these two materials used for auto rickshaw advertising would be based on the client's requirements. The auto advertising rate in Kolkata also depends upon the type of advertising format and the material clients opt for the execution.
Media Planning: At BuyMediaSpace, our first and most important step to launch an Auto advertising campaign is media planning with the objective of maximizing the coverage area by selecting specific Auto routes. We do this by mapping Auto routes with the targeted locations or catchment areas of Kolkata. Once the route selection is done, allocation of the number of Autos in each of the selected routes is done to optimize the campaign effectiveness.
Execution: Once the media plan is approved, our service provider team proceeds with the printing or fabrication of the media is done as applicable. The fabricated media is mounted on the Autos ensuring Auto routes, Depots & quantity are adhered to the approved plan by our auto rickshaw branding service team.
Monitoring: Once the execution is completed, our monitoring team initiates campaign monitoring, and the evidential proof (Geo tagged images or dated newspaper Images) of the campaign, along with the Auto registration number and image of the campaign execution, will be submitted to clients on the date of the endorsement of the campaign. Once the campaign reaches the last date, it will be monitored again by our monitoring team and evidential proof sent to the clients as proof for the closure of the campaign tenure. In need of an extension of the auto rickshaw branding campaign, it could be discussed prior to the end of the campaign.
If you ever get to wonder:
How much does auto rickshaw advertising cost in Kolkata? Or How to bring forth your brand and advertise in front of a wide variety of passengers and onlookers through advertising on auto rickshaws? Or Which auto branding method is the simplest and most effective? Or what type of material should be used for auto rickshaw advertising? or which is the best auto advertising agency in Kolkata? or any related queries about auto rickshaw advertising. Then you are on the right platform to get assistance and get your brand announced to the world.
BuyMediaSpace is a PAN India marketing and advertising agency with over 22 years of industry experience for all offline advertising campaigns. With a presence across major 46 cities and mega 3 cities, we help to advertise on auto-rickshaws at the best price. We at BuyMediaSpace understand the importance of branding and advertising, and offer you creative tailor-made solutions for auto advertising in Kolkata, allowing you to present your best self to potential customers and gain a competitive advantage.
For any input on Auto Advertising;
Mail us: support@buymediaspace.com
Contact us: 63602 14181
We would love to hear from you!
BuyMediaSpace is a prominent marketing and advertising agency that excels in Auto Rickshaw Advertising in Kolkata. By partnering with BuyMediaSpace for your outdoor advertising needs, you can effectively target your desired audience in specific cities and make a lasting impact with your brand message. Our team will work closely with you to understand your objectives and deliver innovative auto advertising campaigns that drive results and elevate your brand's presence in your target cities.
