Train advertising though BuyMediaSpace helps in reaching out to the diverse audience, and during this restricted movement of train journey they are most receptive to the ad.
Advertising in trains specializes in attracting a large gamut of consumers on the move. Repeated and continuous exposure to the advertisement on trains reinforces brand visibility and awareness.
Through train advertising, a brand is in constant movement, travelling to every corner of the country and reaching millions of commuters. Hence your ads on rail allow your brand to cover a large geographical area.
Some trains follow fixed and frequent routes. Constant exposure of train ads in these areas can help with brand recall in highly targeted geographical areas.
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Indian Railways is our country's lifeline. With thousands of travellers depending upon railways for their work or leisure, the importance of this transport system cannot be ignored.
Well, according to research done on Indian Railways, on any given day, the Indian Railways cover over 60,000 km, carrying approximately 22.21 million passengers every day. i.e., the significant number of potential customers. These statics explain why advertisers prefer advertising on trains so much. Train branding is one of the most innovative and effective techniques to reach out to a large and diverse audience at once.
Train advertising in is one of the best transit advertising forms targeting almost every stratum and age group, i.e., houseworkers, students, business owners, the elderly, teenagers, etc. Trains can be sorted into various types based on the distance they cover, i.e., local, passenger, intercity, suburban, express, and long-distance trains.
Trains are active almost the whole day and night; thus, these ads on trains are visible throughout the day. BuyMediaSpace will help you to reach a wide distance and covers massive geographical areas, making it an unbeatable connection frequency. For daily commuters, train ads are visible twice a day, making more than 20 times a month, thus the frequency of the advertisement on trains increases brand recall. This is what makes advertising on trains through our certified agency a popular choice. So, if you want your brand to reach greater heights by train advertising, we are definitely the agency you should choose.
Fret no more! As one of the premier advertising agencies in India, we are here to simplify your decision-making process. BMS offers a first in the industry: "Media Packages," - Curated Media Mix for varied marketing and advertising campaign requirements. It's a bouquet of complementary and supplementary media options bundled together to enhance the campaign's effectiveness.
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Train Wrap: It is impossible to ignore the advertisements placed all over the train. One can see this form of rail advertising wrapped around the train as it runs across the length of the train. It leaves a lasting impact on the minds of its audience and breeds brand recognition in the public. Train wrapping gives advertisers the opportunity to wrap local trains as well as IRCTC trains such as Shatabdi, Rajdhani, and special pilgrimage trains and promote private ads, IRCTC ads, and central railway advertisements. According to the space covered by the ad or the train advertising price, wrapping can be done in 3 formats;
We have a highly dedicated creative team that will work tirelessly to provide you with the advertisement of your choice.
Door wraps: Advertisements on a train can also be placed on the doors on both sides of the train, except the viewing glasses. Our agency uses this space to create high exposure while keeping the train ads cost low. Our advertising team continuously updates the train ads inventory and offers a huge option to choose from.
Inside panel posters: Train branding is the most effective way to get the undivided attention of travelers. After the passenger has boarded the train and is in a relaxed state of mind, they will definitely pay more attention to the surroundings around them. Brands can make full use of the receptive state of consumers by putting their train ads inside the trains. The posters and vinyl stickers pasted on the panels catch the eyeballs of commuters while standing or sitting inside the train, which inevitably takes a gander at this advertisement on the train. We make sure to use every possible space available to help advertise your brand. Inside panel advertising generates a number of options, such as
Digital screening: Digital screening is considered the most premium spot for train ads. During the long and boring journey by train, passengers often look for something to entertain themselves, and watching videos is the best option. Videos in trains come with an unskippable ad, which increases the visibility of the advertisement on the train. Our advertising team continuously updates the train advertising inventory and offers a huge option to choose from.
Seat covers: With seat cover advertising, commuters are exposed to the campaign during their journey. Having a train ad in front of the commuters' eyes will keep their attention throughout the journey.
Magazines: Some private trains also provide magazines to commuters. Advertising in these magazines helps in getting the attention of a captive audience and creating a long-lasting impression. We provide a wide of media options available for advertising in trains across the city for your Ad campaign which is relatively cheaper than other agencies.
Meal trays: Advertising in rail through tray table branding is highly attractive and is visible to every passenger in an uncluttered, captive environment who eats during the journey. Train branding through meal trays can be counted as one of the most effective ways to deliver product or service messages to a captive audience.
Grab ads: Advertisers can likewise put their train ads on the holders of trains with creativity. BuyMediaSpace has a team of fabricators & designers to develop custom ads as per your campaign requirements. Any traveler standing or sitting won't miss the message placed here, as they are either holding them for support or they fall under their view while sitting. This also makes the rail advertising rates affordable even if you have a small budget.
General Flex: Generally, Flex fabrication is used in a wide range of applications inside and outside the train. The print material created by using flex material is vibrant, heavy-duty, and resistant to fading in extreme weather conditions. Thus, we, a professional train advertising company create ads on the train with flex which can be easily placed outdoors for longer periods of time. Our experts provide the best guidance for material to be used as per the type of media opted for and the campaign duration ensuring high effectiveness and low cost. for example, Backlit boards and non-lit boards will have different materials, a smaller duration campaign can have relatively less durable quality material to save cost.
Cotton Flex: With a few state governments' bans on flex, cotton flex fabric is used as an exclusive alternative for train advertisement because of its advanced coated fabric that has consistent quality, compatibility, recyclable nature, and eco-friendliness to the environment. We at BuyMediaSpace always adhere to the policy laid out by the local administration to avoid any issue that may impact the campaign or create bad PR.
Vinyl stickers: Train advertising through BuyMediaSpace commonly utilizes high-quality vinyl stickers to give compatibility and clear visibility to the audience. The choice of solid, top-quality, and eco-friendly adhesive vinyl material gives more impact to the brands' ads, making them clear-coated on the walls, floors, or lifts for a month or more.
Media Planning: At BuyMediaSpace, our first and most important step to launch a train branding is media planning, with the objective of selecting trains located in the catchment area of the targeted audience based on the brand campaign objective. We do this by selecting the number of trains in each are to optimize the budget utilization and maximize the campaign effectiveness.
Execution: Once the media plan is approved, our service provider team proceeds with the printing or fabrication of the media as applicable and the fabricated media is mounted on the selected trains by our train advertising service team.
Monitoring: Once the execution is completed, our monitoring team initiates campaign monitoring and the evidential proof (Geo tagged images or dated newspaper Images) of the train ads will be submitted to clients on the date of the endorsement of the campaign. Once the campaign reaches the last date, it will be monitored again by our monitoring team and evidential proof (Geotagged images or dated newspaper Images) of the same will be sent to the clients as proof for the closure of the campaign. In need for an extension of the campaign, could be discussed prior to the end of the train campaign.
If you ever get to wonder:
How much does a train advertising cost in India? Or How do bring forth your brand and advertise in front of a wide variety of passengers and onlookers through train advertising? Or Which train advertising method is the simplest and most effective? Or any related queries about train branding, then you are on the right platform to get assistance and get your brand announced to the world.
Train branding offers a wide variety of campaigns suiting the needs of your Brand, then why not stand out from the crowd and create a greater impact on the audience, with BuyMediaSpace? So, if you want to Advertise on Indian trains and are looking for the best Train Advertising agency, you have landed at the right place.
BuyMediaSpace is a PAN India marketing and advertising agency with over 22 years of industry experience for all offline advertising campaigns. With a presence across major 46 cities and mega 3 cities, we are one of the best advertising agencies in India. We at BuyMediaSpace understand the importance of branding and advertising, and offer you creative tailor-made solutions for advertising, allowing you to present your best self to potential customers and gain a competitive advantage at affordable rates.
For any input on train branding;
Mail us: support@buymediaspace.com
Contact us: 63602 14181
We would love to hear from you!
BuyMediaSpace is a renowned marketing and advertising agency with over 22 years of industry experience, specializing in Train advertising in India. With a widespread presence in 46 major cities and 3 mega cities across India, we have earned a reputation as one of the top advertising agencies in the country. With our strategic approach and cost-effective rates, we help you present your brand in the best possible light, giving you a competitive advantage in the marketplace. Contact BuyMediaSpace now, and let us assist you in creating memorable and successful advertising campaigns that will elevate your brand and drive business growth.
