Railway stations have the highest footfall as compared to other mediums. Repeated and continuous exposure to railway advertisements reinforces brand visibility and awareness. Hence railway station advertising is a highly recommended media option by us.
Advertising in railway stations attracts an audience from all classes and masses. It reaches a large spectrum of audiences including families, leisure travellers, students, businessmen, and many more.
Railway advertisements provide high frequency as most commuters travel to and fro on a daily basis, leading a repetitive audience to recall the railway station ads.
Railway advertising services provided by BuyMediaSpace, cost comparatively lesser as the cost per reach is very low. Railway ads also have a number of media options. Adverts can choose a medium that fits into their budget.
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Which is that one place where you could find the right mix of various classes of Indian audience? nowhere but the premises of Indian Railways!
The railway station is considered to be one of the busiest and prime locations for advertising. It is the fastest and easiest way to reach lakhs of commuters, helping the brand get new viewers every hour. The railway station serves as a stop for connecting people from each and every corner of the country. This brings the brand's visibility to a diverse audience, mostly from the upper and lower middle classes. It covers a long and wide distance, connecting not only intra-state but also inter-state commuters. Railway station advertising cost is another added bonus.
Long dwell time creates a long-lasting impression! On average, rail commuters spend 12 minutes per trip waiting at the station, which helps in the quick consumption of the railway station ad. With nothing to look at but advertising, while waiting for the train, it is hard to miss the big, colourful, and catchy ads on the railway placed right in front of the audience.
The most significant advantages of advertising at railway stations are their massive footfall. The footfall at railway stations is the highest compared to other OOH advertising mediums. The higher the footfall, the higher the brand visibility and so does the business. Railway station branding with catchy railway ads by our creative team can lead your brand to high growth.
Unlike TV and radio ads, skipping or neglecting train station advertisements is hard. They are large enough to attract the commuter’s attention. Train station advertising is also known for its reliability. Since train travel is one of the oldest modes of transportation, commuters have developed trust in railway journeys (as well as railway advertising). Thus, railway station advertising or train platform advertising can be more precarious than any other OOH advertising medium.
Fret no more! As one of the premier advertising agencies in India, we are here to simplify your decision-making process. BMS offers a first in the industry: "Media Packages," - Curated Media Mix for varied marketing and advertising campaign requirements. It's a bouquet of complementary and supplementary media options bundled together to enhance the campaign's effectiveness.
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Railway stations can be seen as a large canvas where the railway ads can be placed in accordance with the kind of audience visiting the station. The advertisement in railway stations can be placed at various places in different forms at railway stations such as:
Radio Announcement: Commuters get very attentive while listening to the announcement, ads on the railway at this time can help your brand to target the audience in their receptive mind. Our advertising team at BuyMediaSpace will make use of every possible platform available for auto advertising so that the campaign makes a huge impact at less cost.
Banners and Hoardings: Railway advertisements on banners or hoardings with photographic information placed by railway advertising companies emphasize a strong visual effect on the audience. This big size attractive ad attracts passers-by and makes them take a look at the message.
LED Screens: Train station ads on LED Screens provide a high-quality screen that relays to a far broader public audience with clean content and a fully-lit background. This advanced method helps in advertising the brand even during dark nights. BuyMediaSpace has a wide network of LED screen inventory in the city which offers brighter visibility to your brands during dark times of the day.
Pole Kiosk: Pole kiosk is one of the most eye-catching and impactful ways of advertising in railway stations. It helps in repeated exposure of the brand which provides good brand recall to commuters.
Seat and Benches: Seats and benches used for train station advertising are located at the prime location with the highest footfall. Commuters sit here while waiting for the train providing quick consumption of the advertisement in the railway station by the audience.
Digital Panels: Apart from these traditional strategies, advanced digital screens are also used for advertising in train stations. It provides real-time updates and edits, which means one can remotely control the portals and make the desired changes instantly. Our advertising team continuously updates the Digital media option inventory and offers a huge number of options to choose from.
Staircase/ Elevators: The 6-8 seconds of a noiseless journey from one floor to another can help a marketer to create a high impact as this is the time when commuters try to avoid eye contact with others and involve themselves in reading railway ads.
Foot Over Bridge (FOB) Board: People from all walks of life cross railway stations foot over the bridge to catch the train. Foot-over-bridge panel provides a wide space to advertise train station ads which are hard to ignore.
Subway: Like FOB, travelers also cross the subway to reach another platform from one platform. This noiseless and wide space also helps adverts advertise their brand via railway station branding. Our advertising team will make use of every possible platform available for auto advertising so that the campaign makes a huge impact at less cost.
Ticket Vending Machine: It is a unique, straightforward and durable way of advertising. Advertising on both sides of the vending machine's body provides a direct presentation of the train platform advertising.
Flyers: Distributing flyers at railway stations can help a brand target the audience directly as per their age or demographics. While waiting for the train or sitting on the train commuters have plenty of time to read each and every mentioned detail of the ads on the railway.
Food Counter: Food counters at the railway stations are located at the prime location with the highest footfall. Commuters while waiting for the train get attracted to the advertising in train stations present on the food counter providing quick consumption by the audience.
TV Screening: Advertisers have the opportunity to place their brands on the TV screens being installed at the railway stations. It caters to video and animation ads that help to grab more attention than regular posters. Our advertising team continuously updates the Digital inventory and offers a huge number of options to choose from.
Waiting Lounge: Advertising in the waiting lounge helps in targeting the captive audience. During this ample time, commuters get impacted by the ads on the railway and start digging into the brand.
Samplings: A brand can also do free product sampling on the train by letting customers try it before buying it. This type of railway station branding gives the customer a glimpse of the product before purchasing it. BuyMediaSpace will assist you at every stage of the advertising journey and suggest the best option as per your brand’s product or service. If your brand can create an impact with sampling, we will make sure that we provide the audience with it without harming your pocket.
Charging Station: While waiting at the railway station, most mobile users will look out for a charging station to charge their phones or other devices. Consequently, these charging units, placed at strategic locations, showcasing your train station advertisement on a backlit screen, would definitely draw more attention to the brand and also provide convenience to the passengers.
Selfie Point: Some railway advertising agencies use selfie points to connect with customers in a fun and attractive way. Thus, placing your brand creatively with the selfie stand in the mall would automatically grab many passengers and also ensure your brand's promotion along with their happiness.
Floor Stickers: Create a footprint and navigate the customer to your brand! Taking advantage of unused floors in advertising can lead to maximum exposure and an increase in sales. Using vibrant colors and bold letters on the floor stickers can attract commuters on their way to catch the train. This also helps in lowering the train station advertising costs. BuyMediaSpace has a team of fabricators & designers to develop custom ads as per your campaign requirements.
General Flex: Generally, Flex fabrication is used in a wide range of applications by railway advertising companies. The print material created by using flex material is vibrant, heavy duty, and resistant to fading in extreme weather conditions. Thus, railway advertising created with Flex can be easily placed outside or inside the station for a longer period of time. Our experts provide the best guidance for material to be used as per the type of media opted for and the campaign duration ensuring high effectiveness and low cost. For example, Backlit shelters and non-lit shelters will have different materials, and a smaller duration campaign can have relatively less durable quality material to save cost.
Cotton Flex: With a few state governments' bans on flex, cotton flex fabric is used as an exclusive alternative to railway advertising because of its advanced coated fabric that has consistent quality, compatibility, recyclable nature, and eco-friendliness to the environment. We at BuyMediaSpace always adhere to the policy laid out by the local administration to avoid any issue that may impact the campaign or create bad PR.
Vinyl stickers: Train station advertising in India commonly utilizes a high-quality vinyl sticker to give compatibility and clear visibility to the audience. The choice of solid, top-quality, and eco-friendly adhesive vinyl material gives more impact to the brands' ads, making them clear-coated on the walls, floors, or lifts for a month or more. BuyMediaSpace, one of the most trusted outdoor advertising agencies, provides premium and high-quality material for advertising on a railway station.
Transparent Sheet: A few of the train platform advertising formats uses transparent sheets, which are basically made out of an aluminium frame with a transparent sheet, which enhances the visibility of the brand during the morning and also at night with the aid of LED or digital support light.
Planning: At BuyMediaSpace, our first and most important step to launch a railway station advertising campaign is media planning with the objective of maximizing the coverage area by selecting the number of railway stations. We do this by mapping railway stations with the targeted locations or catchment areas. Once the route selection is done, the allocation of the number of ads and media in each of the selected stations is done to optimize the campaign's effectiveness.
Execution: Once the media plan is approved, our service provider team proceeds with the printing or fabrication of the media is done as applicable. The fabricated media is mounted on the railway station with the approved plan by our railway station branding service team.
Monitoring: Once the execution is completed, our monitoring team initiates campaign monitoring and the evidential proof (Geo-tagged images or dated newspaper Images) of the campaign, along with the railway station name and image of the campaign execution, will be submitted to clients on the date of the endorsement of the campaign. Once the campaign reaches the last date, it will be monitored again by our monitoring team and evidential proof sent to the clients as proof for the closure of the campaign tenure. In need of an extension of the railway station branding campaign, it could be discussed prior to the end of the campaign.
If you ever get to wonder:
What is the cost of advertising at the train station in India? Or Which railway advertising method is the simplest and most effective? Or why are we the best railway station advertising agency in India? Or any related queries, then you are on the right platform to get assistance and get your brand announced to the world.
BuyMediaSpace is a PAN India marketing and advertising agency with over 22 years of industry experience for all offline advertising campaigns. With a presence across major 46 cities and mega 3 cities, we are one of the best advertising agencies in India. We at BuyMediaSpace understand the importance of branding and advertising, and offer you creative tailor-made solutions for advertising, allowing you to present your best self to potential customers and gain a competitive advantage at affordable rates.
For any input on Railway Station Branding;
Mail us: support@buymediaspace.com
Contact us: 63602 14181
We would love to hear from you!
BuyMediaSpace is a renowned marketing and advertising agency with over 22 years of industry experience, specializing in Railway Station advertising in India. With a widespread presence in 46 major cities and 3 mega cities across India, we have earned a reputation as one of the top advertising agencies in the country. With our strategic approach and cost-effective rates, we help you present your brand in the best possible light, giving you a competitive advantage in the marketplace. Contact BuyMediaSpace now, and let us assist you in creating memorable and successful advertising campaigns that will elevate your brand and drive business growth.
