Gym caters to certain audiences who are routine health maintainers ranging from ages 26-60, we help you to target the demographic who is already interested in your brand through gym advertising.
Gym advertisingcan get the uninterrupted attention of the members, leading to higher brand awareness and recall.
Advertising through BuyMediaSpace gives you multiple platforms to choose from to advertise your brand such as banners, insertions,cutouts etc.
An average gym goer spends about at least an hour every day in the gym,that is an hour of constant exposure to your gym ads every day!
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Fitness is a permanent part of human life, and gyms help us achieve the desired level of fitness. Over the past few years, more people have come to realise the importance of staying healthy and maintaining their bodies; hence, the gym industry in India is booming, paving the way for gym branding. Due to COVID 19 gyms provide their services online, giving people the comfort of working out from their homes. Gyms help in targeting a particular set of people-Image conscious fitness enthusiasts. Gym advertising is a novel way of promoting your brand while your consumers engage in their fitness activities. Gym advertising though our agency will give rise to your brand as it is cost effective and promotes it to a highly targeted audience. So, if you are looking to promote your fitness or related avenues, we at BuyMediaSpace can make it possible for you.
Fret no more! As one of the premier advertising agencies in India, we are here to simplify your decision-making process. BMS offers a first in the industry: "Media Packages," - Curated Media Mix for varied marketing and advertising campaign requirements. It's a bouquet of complementary and supplementary media options bundled together to enhance the campaign's effectiveness.
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1) Gym Membership Card: These provide access to the facility, track visits, and encourage regular visits. Gym ads on these cards through BuyMediaSpace will lead to frequent exposure to your brand and bring high ROI.
2) Gym Lockers: Lockers provide a safe space to store shoes, bags, or other gym gear while the member works out. The member will definitely come in contact with the locker on their visit. Hence, placing your gym ads on the locker will lead to better brand recall.
3) Digital Ad Screens: With technology seeping into every field, gym advertising is not far behind. We will show your creative videos or pictures on a digital screen which will definitely catch the attention of the members. It will also have their full concentration since these gym ads cannot be skipped.
4) Sampling products: If your brand is into energy drinks, health care services, fitness equipment, organic foods, or sports clothing, then providing a sneak peek of your products to the gym members can create a lasting impact on the consumers.
5) Lobby advertising: A lobby is a universal area in the gym through which every member enters and exits the gym. If you place an ad in the lobby, it will be the first thing the member sees when they enter and the last thing they see when they exit. This will lead to better brand recall and help you lead a successful gym branding campaign.
6) Gym Equipment: These are definitely the most used in a gym. If you place gym ads in and around the gym equipment, it will be within the eye line of the member for the entire time they are in the gym. Our advertising team will make use of every possible platform available for gym advertising so that the campaign makes a huge impact in less cost.
7) Gym Walls: It is almost impossible to not look at a wall while working out. We at BuyMediaSpace make use of every opportunity possible to promote your brand. Hence, placing attractive posters on the walls of the gyms will help capture the attention of the audience.
8) Magazines: Who does not like a good magazine after an intense workout? magazines are even read by potential gym customers while waiting in the lobby. So placing a gym ad in the magazine can significantly boost your sales and their knowledge.
9) Dressing room: These along with bathrooms are very commonly used areas in a gym to change clothes or unwind after a high-energy workout, so placing a gym ad in this section will definitely grab the attention of the consumers.
10) Counter Mats: They are used in gyms to keep the floor from getting scratched by heavy equipment. We make use of this space to place your gym ads and promote your brand.
11) Suspended Banners: These types of banners are hung or suspended using rods and cables from the ceilings to make the ad stand out from the crowd. Our agency can provide you with creative and good-quality banners to showcase your brand.
12) Insertions: Our company can provide you high quality and innovative insertions, and pamphlets to help you better advertise your brand and reach the audience even outside of the gym.
13) Staircase: While most gyms are located on higher floors, people prefer to take the stairs to get in a little pre-workout. So, advertising here will lead to better brand visibility.
14) Cutouts: These are highly creative ways of advertising your brand. Placing eye-catching cutouts at strategic locations can immediately help grab the attention of consumers. Our company can help you make use of this form of advertising.
General Flex: Generally, Flex fabrication is used in a wide range of indoor and outdoor applications for advertising in gyms. The print material created by using flex material is vibrant, heavy-duty, and resistant to fading in extreme weather conditions. Thus, we, a professional gym advertising company create gym advertising with flex which can be easily placed outdoors for longer periods of time. Our experts provide the best guidance for material to be used as per the type of media option and the campaign duration ensuring high effectiveness and low cost.
Cotton Flex: With a few state governments' bans on flex, cotton flex fabric is used as an exclusive alternative to gym advertisements because of its advanced coated fabric that has consistent quality, compatibility, recyclable nature, and eco-friendliness to the environment. We at BuyMediaSpace always adhere to the policy laid out by the local administration to avoid any issue that may impact the campaign or create bad PR.
Media Planning: At BuyMediaSpace, our first and most important step to launch a gym advertising campaign is media planning, with the objective of identifying gyms located in the catchment area and selecting the type of gym branding based on the brand campaign objective. We do this by selecting the type of advert and number of gyms to optimize the budget utilization and maximize the campaign effectiveness.
Execution: Once the media plan is approved, our service provider team proceeds with the printing or fabrication of the media as applicable, and the fabricated media is mounted in the selected gym by our advertising service team.
Monitoring: Once the execution is completed, our monitoring team initiates campaign monitoring and the evidential proof (Geo tagged images or dated newspaper Images) of the gym ads will be submitted to clients on the date of the endorsement of the campaign. Once the campaign reaches the last date, it will be monitored again by our monitoring team and evidential proof (Geo tagged images or dated newspaper Images) of the same will be sent to the clients as proof for the closure of the campaign. In need for an extension of the campaign, could be discussed prior to the end of the gym advertising campaign.
If you ever get to wonder:
How much does gym advertising? Or Which gym advertising method is the simplest and most effective? Or any related queries about gym advertising, then you are on the right platform to get assistance and get your brand announced to the world.
How we can help you with Gym advertising in India:
BuyMediaSpace is a PAN India marketing and advertising agency with over 22 years of industry experience for all offline advertising campaigns. With a presence across major 46 cities and mega 3 cities, we are one of the best advertising agencies in India. We at BuyMediaSpace understand the importance of branding and advertising, and offer you creative tailor-made solutions for advertising, allowing you to present your best self to potential customers and gain a competitive advantage at affordable rates.
For more inputs on gym advertising;
Mail us: support@buymediaspace.com
Contact us: 63602 14181
BuyMediaSpace is a renowned marketing and advertising agency with over 22 years of industry experience, specializing in Gym advertising in India. With a widespread presence in 46 major cities and 3 mega cities across India, we have earned a reputation as one of the top advertising agencies in the country. With our strategic approach and cost-effective rates, we help you present your brand in the best possible light, giving you a competitive advantage in the marketplace. Contact BuyMediaSpace now, and let us assist you in creating memorable and successful advertising campaigns that will elevate your brand and drive business growth.
