FAQs for releasing Services related Newspaper advertement in bid

• Q. What are different types of newspaper advetisements we can publish for Services in bid ?

  For Services related newspaper advertisements in bid, there are 3 different types of advertisements i.e. Text Classified, Display Classified and Display Ads. Depending upon the budget, media plan and target audience, advertisers can select any type of advertisement.

• Q. How much does it cost to advertise in newspaper for Services related AD in bid ?

  Services related newspaper advertisements in bid ranges from few hundreds to Lacs. It depends on the type of ads, city circulation of the newspaper, page positioning and the AD size. Bigger the size and more the circulation, the cost will increase.

• Q. Which language should be used in newspaper ADs to advertise under Services in bid?

  Target group of bid and the readers of the selected newspapers should be considered while deciding the language of the advertisement. Ex. If the local population is a target, then vernacular advertisements will give better results.

• Q. What should be the ideal size of Services advertisements in newspapers in bid ?

  Ad size depends on the budget and media plan of the advertiser. For high impact campaigns, AD size should be more than 240 sq cms. Smaller advertisers can go for text classifieds or for display classifieds with sizes ranging from 15 sq cms to 130 sq cms.

• Q. What should be the minimum size of newspaper advertisements under Services in bid?

  Typically minimum AD size is between 15-20 Sq cms for display classified & display Ads. But the size of the advertisement depends on the AD content and desired Impact of the campaign.

• Q. What is the best page position in newspaper for display advertisement of Services in bid?

  Generally, Ads are placed in the right-side pages of newspaper. Front Page, 3rd Page and Back Page are the best pages to advertise as they capture the maximum attention of the reader. Depending upon the budget, advertisers can decide the page position of the advertisement.

• Q. Which is the most effective day to publish a newspaper advertisement in bid for Services?

  Depending upon the target audience, you should decide the day of release of the AD. Ex. Weekends are effective for consumer products & services whereas weekdays are good for business customers.

• Q. How to select the best newspaper to advertise for Services in bid ?

  There are multiple newspapers of different languages catering to different reader demographics of bid. The selected newspaper should cover the maximum targeted audience and should be in line with the budget.

• Q. Is newspaper advertising still effective for Services related Ads in bid

  Newspaper is a mass media. Newspaper advertising is still considered serious and carries more trust among readers of bid and TG of Services Ads than any other advertising medium. Hence Ads in newspapers are still very effective.

• Q. What are other forms of advertising for Services in bid?

  There are several others forms of advertising in bid for Services i.e Radio, TV, Cinema, Outdoor etc.