FAQs for releasing Retail related Newspaper advertement in pen

• Q. What are different types of newspaper advetisements we can publish for Retail in pen ?

  For Retail related newspaper advertisements in pen, there are 3 different types of advertisements i.e. Text Classified, Display Classified and Display Ads. Depending upon the budget, media plan and target audience, advertisers can select any type of advertisement.

• Q. How much does it cost to advertise in newspaper for Retail related AD in pen ?

  Retail related newspaper advertisements in pen ranges from few hundreds to Lacs. It depends on the type of ads, city circulation of the newspaper, page positioning and the AD size. Bigger the size and more the circulation, the cost will increase.

• Q. Which language should be used in newspaper ADs to advertise under Retail in pen?

  Target group of pen and the readers of the selected newspapers should be considered while deciding the language of the advertisement. Ex. If the local population is a target, then vernacular advertisements will give better results.

• Q. What should be the ideal size of Retail advertisements in newspapers in pen ?

  Ad size depends on the budget and media plan of the advertiser. For high impact campaigns, AD size should be more than 240 sq cms. Smaller advertisers can go for text classifieds or for display classifieds with sizes ranging from 15 sq cms to 130 sq cms.

• Q. What should be the minimum size of newspaper advertisements under Retail in pen?

  Typically minimum AD size is between 15-20 Sq cms for display classified & display Ads. But the size of the advertisement depends on the AD content and desired Impact of the campaign.

• Q. What is the best page position in newspaper for display advertisement of Retail in pen?

  Generally, Ads are placed in the right-side pages of newspaper. Front Page, 3rd Page and Back Page are the best pages to advertise as they capture the maximum attention of the reader. Depending upon the budget, advertisers can decide the page position of the advertisement.

• Q. Which is the most effective day to publish a newspaper advertisement in pen for Retail?

  Depending upon the target audience, you should decide the day of release of the AD. Ex. Weekends are effective for consumer products & services whereas weekdays are good for business customers.

• Q. How to select the best newspaper to advertise for Retail in pen ?

  There are multiple newspapers of different languages catering to different reader demographics of pen. The selected newspaper should cover the maximum targeted audience and should be in line with the budget.

• Q. Is newspaper advertising still effective for Retail related Ads in pen

  Newspaper is a mass media. Newspaper advertising is still considered serious and carries more trust among readers of pen and TG of Retail Ads than any other advertising medium. Hence Ads in newspapers are still very effective.

• Q. What are other forms of advertising for Retail in pen?

  There are several others forms of advertising in pen for Retail i.e Radio, TV, Cinema, Outdoor etc.