After the grand success of Puja 2018, we bring you the best advertising opportunity in Puja 2019.
Directional Signages Branding
These are strategically placed signboards for controlling traffic movements and crowd maneuvering. During Pujas entire Kolkata is on the street for Puja hopping. There are no better Branding options other than Directional Signages during 10 days of Puja celebration. People from all sections of society go around the city to explore Pujas and these signages are never missed by anyone.
Highlights of Puja 2018
- All Durga Pujas of Kolkata was covered in this campaign, both the prime ones & the rest of the lot.
- Min to no damage to the media throughout the campaign as this is co-branding inventory with The Kolkata Police Force.
- 1,00,000 Sqft branding was executed in a record 3 days time.
- Easy execution as all the execution vehicle had Kolkata Police permission for entering into No Entry areas.
- Monitoring Images were GPS enabled to ensure transparency in the execution and adherence to the media plan.
Key Benefits
- Strategic Placement
- Clear View
- No Damage
- Authorized Media
- Multiple Exposure
- Reference Point Media
- Partnership with Puja Event
Branding Space (Sizes)
There are three different sizes for directional signages. Advertisers will get 45% of the total space for Branding purpose whereas rest 55% will be utilized for the directional visibility purpose.
Available Sizes: 8ft X 5ft, 8ftX6ft, 8ftX10ft
Includes
- Wooden Frame Structure (1" X 1.5")
- Flex & Printing
- Fabrication
- Transportation and execution
- Creative and Design Support
Execution Plan
Fabrication of the Signages starts well in advance but the placement of these boards will start around 3rd of Oct and are will be kept till completion of Puja. Below are important dates for 2019 Puja Celebration.
| Occasion |
Date |
Day |
| Mahalaya |
28th Sep |
Sunday |
| Maha Panchami |
3rd October |
Thursday |
| Maha Shasthi |
4th October |
Friday |
| Maha Saptami |
5th October |
Saturday |
| Maha Ashtami |
6th October |
Sunday |
| Maha Nabami |
7th October |
Monday |
| Bijoya Dashami |
8th October |
Tuesday |
Area
These directional signages will be placed across Kolkata around each and every Puja Pandals
Quantity
We have been authorized by Kolkata Police to install upto 1000 boards across Kolkata. However, we can look into specific requirements of brands to suit their specific requirement.
Our USP
- Our in-house production facility ensures a smooth and hassle-free campaign execution.
- We are authorized by Kolkata Police so our media cannot be replaced/removed by anyone.
Please contact our team Mr. Dev Banerjee 9051833778 to take the discussion forward.
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